Senior Product Marketing Manager

Want to join a team of passionate people who want to build a future where no one dies from skin cancer?

👋 About us

Skin Analytics is an award-winning, health tech company that deploys world-leading skin cancer pathways using AI as a medical device, DERM.

Following our recent £15M series B funding, regulatory milestones hit, and doubling from 50 to 100 headcount in 2025, we're ready to scale further internationally, making history for AI in healthcare and the future of dermatology.

We're proud to epitomise AI for good - with a Class III CE mark, DERM is the only AI as a medical device approved to make clinical decisions autonomously in the cancer space, as well as being the first company to receive a NICE recommendation for use across the NHS.*

DERM is deployed at more than 28 NHS organisations where we enable patients to gain significantly quicker access to skin cancer diagnosis. If that's not enough, we also collaborate with some of the largest health insurers to reach patients in their own homes.

We are a team of passionate people on a mission to build a future where no one dies from skin cancer.

Brief overview
This role owns the messaging architecture that underpins everything the marketing function produces. Builds and maintains the positioning and messaging platform that makes the company's strategic transition commercially effective across multiple products, markets, and audiences. Operating in close partnership with Product and commercial leadership, the output will directly impact how products are understood and adopted at a system and national level.

Responsibilities

Messaging and Positioning

• Builds and maintains the core messaging framework across DERM audience platforms. Defines positioning, value proposition, proof points, and claims by product, audience and market

• NHS strategic narrative: Develop the positioning for product transitions, and future lifecycle stages, articulating a clinically credible and scalable adoption pathway. Defines how Skin Analytics differentiates from competitors and makes the case for systemic adoption in primary and secondary care.

• Defines the strategic positioning and competitive differentiation for international expansion in partnership with commercial leadership. Sets the foundation the PMM executes against.

• Define and build Market entry positioning